Blippar’s Google Glass app makes objects interactive in real time

Blippar, a mobile image-recognition platform, showed up at Mobile World Congress 2014 in Barcelona with a new service designed for Google Glass. Company CEO Ambarish Mitra showed off what the company is calling the “world’s first working image recognition technology for Google Glass.” Its purpose is to bring objects to life right in front of your eyes – or to be more specific, advertisements.